Top Stories
The Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults. The post The Brief: Food Vaults and Sleep Exchanges…
Why a Destination-Wide Strategy Matters for Large-Scale Conferences
Destination choice can have a profound impact on the legacy success of mission-led international conferences. The Melbourne Convention Bureau used its destination-wide network to…
IMEX America 2026 Recap: Day 1
IMEX 2026 at Mandalay Bay Convention Center started off strong on Smart Monday with several exciting announcements, awards, some extracurricular activities and sessions that…
Experiential Marketing Trend of the Week: Let’s Be Honest
Reviews are embedded in the consumer shopping experience today, and experiential brands are embracing them with open arms. This year, IRL spaces for real opinions, unfiltered…
5 Key Statistics About the State of Incentive Programs
Disruption has become the norm as incentive planners brace for continued uncertainty in 2027.
Why Advocacy Matters More Than Ever for Business Events
We are just weeks away from the midterm elections, and government policy is top of mind for business professionals across the country. For those of us in the exhibitions and…
Exhibit Design: 6 Experiential Ideas from Groceryshop 2026
Groceryshop 2026, the leading event for the everyday retail ecosystem, brought together more than 4,000 retail leaders at Mandalay Bay Convention Center in Las Vegas, Sept. 22-24…
Some Event Line Items Have Increased By 146% Since 2019
Inflation is slowing, but event pricing isn’t turning around, according to a new price index from Maritz. Planners who keep cutting last year’s program to fit this year’s budget…
Building an International Meeting Program That Pays for Itself
Leaders at Business Events Sydney and ICC Sydney share a practical framework Editor’s note: This summary of the webinar transcript was created with the assistance of artificial…
4 Experiential Trends Spotted at the 10th Annual ComplexCon
The first-ever L.A. edition of ComplexCon helped ring in the fan con’s 10-year anniversary in one of the streetwear capitals of the world. And for two days, consumers, pop-culture…
What If AI Thinks Your Event Is Canceled?
New research from Freeman shows that one in five attendees now uses AI to find conferences. Will it be able to find the right information about yours?
Indigenous Tourism: Building Connections With Purpose
Approaching Indigenous communities with respect and intentionality The connection between wellness and Indigenous tourism goes beyond traditional healing practices and time spent…
The Meetings Industry’s Anti-Trafficking Work Is Still Unfinished
Hotels still treat trafficking awareness as a reputational risk rather than a duty of care. Planners who control room blocks are the buyers with the power to change that — but few…
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